AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in South Africa Q2 2025
Explore the performance trends of the top 5 social apps on a unified platform in South Africa during Q2 2025, highlighting weekly downloads, revenue, and active users.
In the second quarter of 2025, the social app landscape in South Africa showed notable trends across various metrics. Here's a detailed look at the performance of the top 5 social apps, based on data from Sensor Tower.
TikTok Lite - Save Data & Fast from TikTok Pte. Ltd. saw fluctuating weekly revenue, peaking at approximately $162K at the end of June. The app's weekly downloads were consistently strong, reaching around 418K in mid-May. Active users increased steadily from about 13.6M to 14.7M over the quarter.
Facebook Lite, published by Meta Platforms, Inc., exhibited steady revenue growth, ending the quarter at roughly $20K weekly. Downloads were highest in late March at 277K, with active users peaking at 14.4M in late April.
Instagram experienced a slight dip in weekly revenue in early April, settling around $14K by the end of June. Downloads showed a downward trend, falling from 140K to 106K. Active users remained relatively stable, averaging around 7.6M throughout the quarter.
The Status Saver App, Video Saver had minimal revenue, with downloads peaking at 50K in early May. Active users saw a peak of 38K in early May before stabilizing around 30K.
Lastly, Status Saver - Video Saver had a modest increase in revenue towards the end of June. Downloads remained consistent, ranging between 29K to 46K. The app's active users fluctuated, starting at 1.15M and ending at around 1.03M.
For more insights into app performance and trends, visit Sensor Tower's website.
